Diffilterly is a genderless and eco-friendly cardboard toy design for 8-12 years old children. In this project, we determined our target audience to be 8-12
years old children. Then, we created a persona. According to our research andpersona, we found out that 8-12 year old children need to share, collect and
create something with finding relations. Once they create something, they want to show it and carry it with them. Thus, we created something they can
do it all. Create, combine, collect and share.
As our insight, for the language of communication, we wanted to make a toy that is genderless, anti-bully and eco-friendly. That’s why we used cardboard
material especially with its neutral and ecologic existence.
We created a style that recalls Cubism. Because our insight “embracing all people” on the same point with Cubism. Diffilterly made from cardboard
material with laser cut. The logo applied via UV Printing. There is a metal plate on the top that holds magnets. The top of the toy is a detachable part
that can be used as a canvas.
The brand name “Diffilterly” stands for different + filter. The logo symbolizes a different kind of people with different colors in eyelashes and the eye
symbolizes the most genderless feature of
the human body.
